Bloomberg.com subscriptions.
In 2018, Bloomberg.com launched a paywall for its readers. In turn, we helped build and market a brand to sell subscriptions. This on-going work aims to showcase what Bloomberg.com has to offer. We are constantly running digital campaigns and offers to stay relevant in the competitive landscape. I helped design the look and feel for these campaigns and have art directed and built OOH news stand wraps, promotional videos, print ads, and close to 300 digital and social assets.
