Sarah Abreu
Creative Director
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Bloomberg Live Events

Bloomberg is a large umbrella for a plethora of brands, products and initiatives. A big part of Bloomberg’s commitment to data and information were events. During my time at Bloomberg, I Art Directed the creative for over 10 events and events series.

Here you’ll see two standout events, Bloomberg New Energy Finance’s annual Future of Energy Summit, and Diversity & Inclusion’s annual Equality Summit.

Responsibilities:
Art Direction | Brand Identity Development | Oversight of Production and Execution

The BNEF Summit is the premier annual event for decision-makers in this space. The campaign idea - as well as the event theme - was Opportunities Generated: The diversified energy economy.

The BNEF Summit is the premier annual event for decision-makers in this space. The campaign idea - as well as the event theme - was Opportunities Generated: The diversified energy economy.

To demonstrate the breadth of BNEF’s expertise, we used photography that captures the vastness and variety of the energy industry.

To demonstrate the breadth of BNEF’s expertise, we used photography that captures the vastness and variety of the energy industry.

That, combined with data visualizations of proprietary stats, led to an event design system that felt high-tech and invited audience engagement at every turn.

That, combined with data visualizations of proprietary stats, led to an event design system that felt high-tech and invited audience engagement at every turn.

We curated an immersive, data-focused experience at the event, with custom videos and life-sized data.

We curated an immersive, data-focused experience at the event, with custom videos and life-sized data.

The Bloomberg Equality Summit is a global event that brings together business leaders to discuss the ethical need to maintaining a diverse workforce, and how it’s vital to a successful business too.

The Bloomberg Equality Summit is a global event that brings together business leaders to discuss the ethical need to maintaining a diverse workforce, and how it’s vital to a successful business too.

The brand focuses on optimism, with positive colors and super-graphics at the core.

The brand focuses on optimism, with positive colors and super-graphics at the core.

The playful allusion to mathematic symbols brought in a tie to data as well as positivity and equality.

The playful allusion to mathematic symbols brought in a tie to data as well as positivity and equality.

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