Sarah Abreu
Creative Director
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Loisa

Loisa is a Latin food brand making organic pantry staples. Loisa is so much more than a CPG brand, empowering the Latin community and giving them a voice in the food space. They were in the middle of a rebrand and looking for ways to build on the work their design partners had started. It needed to be pushed further to live up to the brand ethos. I put some finishing touches on the logo, redefined the brand system, designed a system for new product labels and packaging, and more. The work I’ve done continues to strengthen brand equity and give Loisa the voice it deserves.

Responsibilities: Creative Direction | Creative Consulting | Branding | Design

I helped to elevate Loisa's WIP brand guidelines with style frames that pushed the brand system to be bolder, louder, and more on brand for Loisa.

I helped to elevate Loisa's WIP brand guidelines with style frames that pushed the brand system to be bolder, louder, and more on brand for Loisa.

Loisa needed a new design system for new labels that felt both iconic and modern. Inspired by classic Latin brands, I created a flexible system that expanded across the entire Loisa pantry.

Loisa needed a new design system for new labels that felt both iconic and modern. Inspired by classic Latin brands, I created a flexible system that expanded across the entire Loisa pantry.

I continued to flex the system with eye-catching and easy to use templates to hand off to the social team.

I continued to flex the system with eye-catching and easy to use templates to hand off to the social team.

New packaging and in-box collateral for spices and kitchenware.

New packaging and in-box collateral for spices and kitchenware.

And playful merch that the Loisa community would be proud to wear, plus a photoshoot to show it off.

And playful merch that the Loisa community would be proud to wear, plus a photoshoot to show it off.

More to come :)

More to come :)