Sarah Abreu
Creative Director
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NoGood

During my time as Creative Lead at growth marketing agency NoGood, I wanted to update and improve where the existing brand was. NoGood wanted to be seen as a thought leader in the growth marketing space, and the way the guidelines were being interpreted was not living up to the brand’s potential. My team and I approached the existing visual system from a different angle and created some fun stuff in the process

Responsibilities:
Creative Direction | Creative Strategy | Team Leadership | Design

First, we needed high quality, cohesive headshots for the whole team. Previously the NoGood site featured low res black and white photos. We shot a fun new set of images that showed personality.

First, we needed high quality, cohesive headshots for the whole team. Previously the NoGood site featured low res black and white photos. We shot a fun new set of images that showed personality.

Social needed to be transformed completely. We created a much more focused design system, used brand colors and shapes more intentionally, and created easy to use templates.

Social needed to be transformed completely. We created a much more focused design system, used brand colors and shapes more intentionally, and created easy to use templates.

We started to define the brand's voice in movement, creating a reel highlighting client work and the impact the Creative team was making. It was a main feature on the new Studio page on NoGood's site.

We started to define the brand's voice in movement, creating a reel highlighting client work and the impact the Creative team was making. It was a main feature on the new Studio page on NoGood's site.

We even created a series of proprietary NoGood NFTs, inspired by team members. The Pandamonium "Bad Pandas" were launched on OpenSea and given to each employee.

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