NoGood
During my time as Creative Lead at growth marketing agency NoGood, I wanted to update and improve where the existing brand was. NoGood wanted to be seen as a thought leader in the growth marketing space, and the way the guidelines were being interpreted was not living up to the brand’s potential. My team and I approached the existing visual system from a different angle and created some fun stuff in the process
Responsibilities:
Creative Direction | Creative Strategy | Team Leadership | Design