Sarah Abreu
Creative Director
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Room Service International

Room Service International is a collective of DJs that bring together music and community. RSI needed a new brand that felt more true to their energy and DNA. Leaning into the global travel aesthetic - the goal was to create a brand that felt both vintage and utilitarian while staying relevant and modern. The system needed to be flexible, since there are a plethora of different applications, but have some key defining characteristics.

Responsibilities:
Creative Direction | Creative Strategy | Creative Execution

Leaning into the global travel aesthetic, I wanted the brand to feel vintage and utilitarian while still feeling relevant and modern. I was inspired by old airline logos, tickets and airport signage.

Leaning into the global travel aesthetic, I wanted the brand to feel vintage and utilitarian while still feeling relevant and modern. I was inspired by old airline logos, tickets and airport signage.

The evolved logo is simple but feels recognizable and can easily adapt to a variety of uses. The italic font alludes to movement and the north star hints at both travel, light, and music.

The evolved logo is simple but feels recognizable and can easily adapt to a variety of uses. The italic font alludes to movement and the north star hints at both travel, light, and music.

The design system is driven by bold type, utilitarian elements, and smooth gradients. As it evolves, the system is meant to be flexible, with key identifying pieces.

The design system is driven by bold type, utilitarian elements, and smooth gradients. As it evolves, the system is meant to be flexible, with key identifying pieces.

We took headshots of the team in a clean style that could be used across platforms, by our team and by outside partners. We wanted to show off each member's personality while also creating cohesion.

We took headshots of the team in a clean style that could be used across platforms, by our team and by outside partners. We wanted to show off each member's personality while also creating cohesion.

And then we had some fun with a shoot that felt like it was taken in a hotel - tying in the Room Service ethos and giving us some higher-production shots.

And then we had some fun with a shoot that felt like it was taken in a hotel - tying in the Room Service ethos and giving us some higher-production shots.

This is just the beginning, more to come :)

This is just the beginning, more to come :)