Sarah Abreu
Creative Director
Portoflio_HomepageVingette-06.jpg

Misc.

A selection of one-off campaigns worth highlighting. My contribution ranges from creative direction and design to campaign ideation and execution. The work spans from brand identities to print and digital campaigns. Some projects were for work, some were to help out friends, all of it I’m proud of :)

A book showcasing Bloomberg's proprietary photography, from Bloomberg's perspective. With a focus on cultural trends, events and annotated by Bloomberg data, it encompassed 2019 through photography.

A book showcasing Bloomberg's proprietary photography, from Bloomberg's perspective. With a focus on cultural trends, events and annotated by Bloomberg data, it encompassed 2019 through photography.

The images document the biggest trends, cultural events and business stories that happen around the world.

The images document the biggest trends, cultural events and business stories that happen around the world.

We used Bloomberg data to annotate the stories with graphs and charts. The final product was distributed to attendees at the Bloomberg New Economy Forum in China.

We used Bloomberg data to annotate the stories with graphs and charts. The final product was distributed to attendees at the Bloomberg New Economy Forum in China.

Responsibilities:
Art Direction, Layout Design, Print Production

A weekly social media campaign for TicToc by Bloomberg, focused on trending stories in the news cycle in real time. The work needed to be quick, smart and consistently uncomplicated.

A weekly social media campaign for TicToc by Bloomberg, focused on trending stories in the news cycle in real time. The work needed to be quick, smart and consistently uncomplicated.

On a weekly basis, our team took trending stories and turned them into attention-grabbing paid social posts, using photographic, typographic and simple illustration treatments.

On a weekly basis, our team took trending stories and turned them into attention-grabbing paid social posts, using photographic, typographic and simple illustration treatments.

Our work had a huge impact in growing the new product's social following.

Our work had a huge impact in growing the new product's social following.

Responsibilties:
Ideation and conception, Execution of digital assets

A dynamic and bold new visual system for a series of community-grown summer block parties in Brooklyn.

A dynamic and bold new visual system for a series of community-grown summer block parties in Brooklyn.

All previous branding had been done using pre-set Canva templates. I created a fresh new logo and color system that was simple and attention grabbing.

All previous branding had been done using pre-set Canva templates. I created a fresh new logo and color system that was simple and attention grabbing.

The bright and bold new voice carried through to social templates and promotional materials.

The bright and bold new voice carried through to social templates and promotional materials.

Responsibilites:
Creative Direction, Brand Identity, Execution

A smart and fun campaign for Bloomberg Businessweek's subscription package. We highlighted a variety of top stories and teased at the content with short, pithy lines.

A smart and fun campaign for Bloomberg Businessweek's subscription package. We highlighted a variety of top stories and teased at the content with short, pithy lines.

The campaign embodied Businessweek’s intelligently playful voice so much that our clients felt it was the most successful campaign we had created for them. It was live in Grand Central's Hudson News.

The campaign embodied Businessweek’s intelligently playful voice so much that our clients felt it was the most successful campaign we had created for them. It was live in Grand Central's Hudson News.

Responsibilities:
Art Direction, Ideation and Conception, Print Production.

Coming soon: a RomCom magazine, branding for trivia night gone crazy, piri-piri sauce label designs and more.

Coming soon: a RomCom magazine, branding for trivia night gone crazy, piri-piri sauce label designs and more.